An organization's healthcare marketing plan for an organization Assignment

An organization's healthcare marketing plan for an organization - Assignment Example The paper tells that healthcare organizations face the same challenges as corporations: the ability to provide the right services to the right market segment at the right place, time, and price. This ability has a clear marketing nature to it, which is why many healthcare organizations are pursuing marketing principles and practices to help them develop and achieve their strategic management goals. Kotler and Armstrong define marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want through exchanging products and value with others†. The American Marketing Association provides the particular functions of marketing in building relationships that exchange value with one another: â€Å"Marketing† pertains to the wide range of â€Å"activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large†. Furthermore, Kotle r and Armstrong underscore that the marketing management’s most important task is to develop profitable relationships with customers. These marketing concepts can also be applied to the healthcare services industry, because healthcare is also considered a service that can be marketed to particular groups. The healthcare campaign is an educational project that will distribute educational information in diverse platforms: opening a health information clinic, mobile communications, electronic information screen, and gym. In the clinic, a doctor and nurse will be available to answer healthcare questions and train patients or customers about healthcare management skills. Leaflets and other educational materials will also be available at this clinic. That clinic can be named as education clinic, where the patient will get any information needed. The Hospital management can seek for an agreement contract with Etisalat, so that it can send educative material through SMS to the public . The public has to key in keywords and send them to a specific number, in order to access health materials, such as first-aid tips and ways of dealing with hypertension and seasonal illnesses, such as colds and heat strokes. The electronic information screen will be set up in the hospital. This screen is going to be similar to those screens that give directions inside malls. The healthcare screen will contain basic healthcare information and tips. The patients or visitors can click on these screens and choose among diverse healthcare topics, such as illnesses and healthcare manage

See word Essay Example | Topics and Well Written Essays - 500 words - 1

See word - Essay Example Team building exercises help in the development trust among employees. Trust and effective will help eliminate baseless arguments the workplace. Instead, employees will focus on helping each grow as professionals. The overall team productivity is bound to increase. The other factors that might result in profitability after corporate retreats are motivation and familiarity. Employees get to know each other, which benefits the whole team. Employees feel motivated because the company cares for their wellbeing. Motivated employees mean increased output. 2. There are several ways to build effective and encourage teamwork. First, one can organize a meeting for all employees. The meeting can be done with the workplace. It will provide an opportunity to brainstorm on how to improve the company. It is a chance for employees to familiarize with fellow employees. Alternatively, the company can simulate tasks that require teamwork and choose teams to participate. The winning team can receive credits in the form of gifts. The key is to emphasize the importance of teamwork. These alternatives can achieve the same objectives achieved by corporate retreat. In addition, they are much cheaper compared to the cost of corporate retreats. 3. The company can find the best place to fit employees that lack athletic ability. For example, employees that lack athletic team can be part of the team involved in formulating strategies how to win. In addition, the organization can organize exercises that do not demand too much athletic ability. Employees who perform poorly in the athletic activities will feel left out. One is likely to feel discouraged and alien to the team. The team building will drive the poorly performing employee to avoid being with the team. It will separate the individual from the team. Therefore, the organizer must find a way to include the individual in other games. 4. Advancements in

Discussion Questions Essay Example | Topics and Well Written Essays - 750 words - 17

Discussion Questions - Essay Example The other ways of engaging stakeholders is by using evaluation recommendations and organization. Among the seven stakeholder analysis and identification techniques, the most valuable technique involves developing facilitation skills. According to Wholey, Hatry and Newcomer (2010), evaluators need the facilitation skills because they are helpful when it comes to building relationships and managing conflicts among other activities. Developing facilitation skills such as people skills, social skills and technical skills is the most effective way of deal with all work. To improve or develop these skills, evaluators have to keep practicing and look for opportunities and wait for feedback. Engaging with other experienced evaluators is also helpful. Evaluators who work on perfecting these skills are more advantaged than evaluators who do not have the formal feedback when involved. Stakeholders can use the power direction versus the interest grid to determine their influence on each other. Stakeholders understand how influence adds depth to power versus interest grid in different ways. One, the stakeholders are in a better position, to identify the actors that are the key to promoting a smooth evaluation process. In addition, stakeholders gain the power to know where there are existing channels of influence or where such channels need get created. Using the power direction versus the interest grid also clarifies where to get coalition support to promote a smooth evaluation process or formation of findings. The completed power versus interest grid is later used to complete the bases of power-direction of interest diagram. The diagram is used by each stakeholder to indicate the source of power that is available to them. The diagram is also effective in showing the stakeholders their interests which they seek to achieve. According to Wholey, Hatry and Newcomer (2010), power may come from a person’s access or control over different resources. In context to

Finance Assignment Example | Topics and Well Written Essays - 250 words - 1

Finance - Assignment Example January effect is important because it creates an opportunity for investors to purchase stocks at a lower price before January and sell them when their value increases. This effect is also useful as it indicates the inefficiency in the stocks markets. Weekend effect is used to indicate a pattern in which the stock market tends to perform very well on the Fridays and poorly on Mondays. Thus the prices of the securities and volumes are highest on the Fridays and lowest on Mondays. This effect is important because it is used for speculation. Apple effect originated from the scenario of the huge surge in the indices figures as a result of the inclusion of the Apple shares in the S&P index. It is used to refer to a market abnormality that result when an attractive company is included or is expected to be included in the index. Turn of the year effect is a stock market anomaly used to describe a pattern in which the trading volume and the prices of stock increase in the last week of December and the first two weeks of January. This situation is applied for speculation purposes by stakeholders in the financial markets. Size effect is used in the stock market to refer to a market anomaly in which the performance of the small companies based on the market value exceeds those of the large companies. Size effect is useful because it is used to reflect a credit risk premium in the market. Momentum effect is used in the stock markets to refer to a situation in which within a period of 3 to 12 months, the past stock winners will always continue to perform better than the losers. The stock momentum is the force in the stock prices in which stocks with the past strong performances tend to perform well even in the future while those with poor performance history tends to perform poorly even in the future. This phenomenon is useful

Binge Drinking Patients and Effects on Staff Literature review

Binge Drinking Patients and Effects on Staff - Literature review Example Although the A&E attendances caused because of alcohol consumption may occur any time throughout the day, yet most of them happen during weekends and at nights when the tendency of people to consume alcohol is maximal (Pirmohamed et al., 2000). The male attendances outnumber the female attendances by more than twice and most of these attendees are young adults lesser than 40 years of age, which suggests that a vast majority of binge drinkers are young adults (Pirmohamed et al., 2000). The tendency of being involved in the alcohol-related violence in men is twice as much as that in women. 50 per cent of the injuries are related to neck and head and almost 25 per cent of the victims are hospitalized (Wright and Kariya, 1997). Binge drinking is one of the main causes of physical violence and verbal abuse of the healthcare professionals serving in the A&E departments. The effects of patients with the effects of binge drinking appearing in the A&E departments on the staff have been measur ed in different countries and most of the research studies have invariably estimated high level of danger and risks for the staff. In Australia, 2.3 per cent of the overall burden of disease could be attributed to alcohol in the year 2003 that was equivalent to 61091 life years adjusted for disability (Harvard et al., 2011). The burden of harm caused by binge drinking in Australia has been found to be disproportionately high in the rural areas as compared to the urban areas. Departments that are usually affected the most are the inner city departments and the healthcare professionals assuming the maximal risk of assaults are nurses and male doctors. The healthcare providers in general and the staff at the emergency departments in particular have many concerns of safety while dealing with the binge drinkers. One of the nurses interviewed by Gunasekara et al. (2011) expressed these concerns in these words, â€Å"I

Importance of open book assessments Essay Example for Free

Importance of open book assessments Essay An open book examination is one in which examinees are allowed to consult their class notes, textbooks, and other approved material while answering questions. It is ideally suited to teaching programmes that especially aim at developing the skills of critical and creative thinking In order to appreciate the merits of open book examinations, it is first of all necessary to understand the nature of teaching programmes in general. Most conventional examinations test how much information the students have been able to store in their minds. In order to cope with this demand, students memorize the information in class notes and textbooks, and transfer it to answer books during the examination. In this type of examination, success depends on the quantity of information memorized, and the efficiency with which it is reproduced. Does this leads to creative thinking? Noooo This is where open book examinations come in. Open book examinations Provides a chance for students to acquire the knowledge during the preparation process of gathering suitable learning materials rather than simply recalling or rewriting it. It Enhances information retrieval skills of students through finding the efficient ways to get the necessary information and data from books and various resources Also it enhances the comprehension and synthesizing skills of students because they need to reduce the content of books and other study materials into simple and handy notes for examination A more important reason for using open book examinations is that they have a tremendous impact on promoting the right mental sets in both learning and teaching. The most immediate result on students will be that they will stop mugging or rote learning. Most students used to conventional examinations think of studying as the mechanical memorization of information in textbooks and class notes in order to reproduce it in examinations. Open book examinations will effect a fundamental change in this attitude. If textbooks can be consulted in the examination rooms, why bother to memorize them? Does this mean that students dont need to study for examinations? No. It implies that studying should not be equated with memorizing; instead, it should be of understanding concepts, and using these concepts (along with available information) to practice the skills of modifying and building knowledge, thinking critically, and solving problems. In acquiring the right strategies of studying, nothing is as effective as the shocking realization that mugging is of no use in the examinations. Given open book examinations, there will be no more mugging. Once the burden of mugging is taken away, education can be a pleasurable activity, not a painful drudgery. What is learnt with pleasure is learnt more effectively, and retained better.

Security Preparation in Shopping Malls

Security Preparation in Shopping Malls Security Plan Paper Security preparation is essential to maintain a flourishing business. Some shopping center otherwise wholesale store has a more appropriate outline of security to function appropriately and be able to make a earning. Security has many different forms varies it could be locked gates to armed security as well as entree position. Electronics has a major role with maintaining a company secured along with the safety. Security arrangements are surveillance cameras, alarms also security workers are keeping watch of the cameras, they are part of a very essential position in the success of the business. Nevertheless, this is in order to keep the commodities being removed off the premises without it being paid for. Security experts have to maintain to the uppermost regulations when working in any Shopping mall. There are malls that will only hire qualified individuals that will take on the duty of keeping their environment risk-free. In addition, when it comes to security professionals it is essential they be trusted and accountable if they want staff members to respect them. Security experts have to train, constant review of their occupation duties with current evaluations about their job performance. Shopping Mall has excellent security systems that are highly recommended with security officers. However, these security officers are able to see precisely what is going on in all parts of the shopping center. The security system has extremely good quality video equipment. The back entries to all the retail provisions that are surrounded by the shopping center has restricted entree, which the security officers are placed throughout the shopping center. There are signs throughout the shopping cent ers also in the parking lot stating that it is under surveillance. Several shopping centers have parking lots that are well lit for the protection of the customers as well as the employees. When it comes to the employees there are many that will do their best to attain accurate and risk-free safety measures. When it comes to the technology at the shopping center, it has a complex plan of attack to security, which includes crime prevention through environment design. This is a plan, which includes interior and exterior design features to help better some crime and protect customers along with employees. Even so all criminal acts cannot be prevented the workers as well as security professionals continue to work collectively keep the mall safe as possible for the customers and all who work there. There are a few threats that some of these shopping centers need to keep watch of robbery, arson, shoplifting, theft, bomb threats also computer hacking. These criminal acts are not only limited but also it can happen anywhere at any given time. That is why many of the shopping centers strive to making sure they have the best security standards. Every employee as well as the security professionals that work at these different shopping centers has to be ready for any type of situation. The security professionals at these shopping centers need to be aware of any shoplifters. When an individual is in a store and not purchasing, anything or the customer looks suspicious or wearing clothing that does not permit the weather, which could be a possible threat. Although many shopping malls have a great security, plans there are not many businesses that are safe any type of threat. It is important that all security personnel be trained in order to handle all types’ scenarios. Once the proper training has been accessible and completed by all security official at all of the stores that are located within the shopping mall can be susceptible to all dangers. However, there are varieties of liable threats that can come up. However, the threat can include things like the lack of proper surveillance, and the possibility of unofficial personnel entering any store from a loading docks, threats from robberies as well as to cashiers and also the possibility of a shoplifting threats to cashiers this can definitely be overlooked. Once all of the security personnel have done their jobs to the best of their ability, the threats would not be as high. When it comes to physical security is controlling in many shopping malls. The mall that I have been too they have at least two at every entrance. Then there are armed security guards that are in the security office as well that are monitoring the cameras then there are armed security officers who are walking throughout the mall to keep a watch for any threats. The physical features of a security plan that they have for some of these malls can be very impressive but are a step ahead of other security standards. The security personnel at the shopping malls they use two way radio and cell phones to communicate with one another. There are shopping malls that I have been to that the employees had a two-way radios or a cell phone that they were carrying at all times. This is another way for them to be aware about what is taking place and relay information efficiently and quickly to one another; this is what makes things in the mall run smoothly. Then the information is being recorded on a high tech monitoring system, this a immense help for any crime scene investigations along with assembly cases. Many of the shopping malls are insured for liability. When incidents that take place at a shopping mall or either on the premises, it is recorded through the cameras that are located just about everywhere. Having this information is great when it pertains to liability. In order to become employed with any shopping center one have to pass a drug test as well as alcohol test, they will have to go through the pre employment screening along with a full background check completed. After they are hired, each individual along with the security personnel will then be subject to a random drug and alcohol testing. With the pre employment screenings this is essential this is another way to keep the environment safe from any lose furthermore employee stealing. There are guidelines that need to be respected for a screening to be done correctly. Every policy that is in place at these shopping malls relies on the teamwork. When it comes to the employees and the security staff, they rely on one another for assistance and safety. These plans of action are needed to be able to keep things moving smoothly. The other stores within the mall have their own goals. These stores have precise inventory with all of their merchandise that comes into their store along with the merchandise that goes out as well. The security staff will help in making sure each individual store will be making a profit. If there should ever be a bomb threat at a shopping mall, they will have to evacuate the entire building. Then everyone will have to stand away from the parking lot that is closest to the road until the authority is given a call. When there is a bomb threat, it needs to be taken seriously and this is the same way if there were a fire. The difference is that the authorities that would need to be called for a bomb threat is a swat team and then the bomb squad will then be called as for a fire the fire department will be called as well. When it comes to these threats, there is a code that is used while using two way radios as a way of communication so that the security staff can inform the other staff members to evacuate the premises within a clam but yet in a effective and speedy manner. All members will have to stand outside away from building until the authorities has cleared the area of being safe. If ever the shopping mall were to have a fire, the same procedure as for a bomb threa t would be used. Even though there are fire alarms that are located throughout the building which are at all entrances, exits. Again, in case of a bomb threat the staff members and security personnel they work together in order to help evacuate the building safely everyone have to stay away until the authorities cleared the area from all danger. When there is a threat to any shopping mall the security personnel are notified through there two-way radios. References Clifford, M. (2004). Identifying and Exploring Security Essentials. Prentice Hall Homeland Security.(2006).Retrieved from http:// http://www.rand.org/content/dam/rand/pubs/technical_reports/2006/RAND_TR401.pdf