Marriott

Introduction The goal of this research paper is to recognize and bear the principles of the merchandising planning process, develop contemporary merchandiseing management issues by analysing if the commercialise mix of the organisation in this case Marriott mountain with their Birmingham represented hotel Forest of Arden, A Marriott hotel and Country Club,satisfies their scrape trades unavoidably.Threats and opportunities will be detailed from caring a PEST analysis and by recommending trade mix changes in line with the target markets needs and wants. Target market and marketing mix Marriotts target marketing strategies have been compound in its several categories of segmentation through the miscellaneous brands. The distinct flagships of Marriotts brands support the overall target segmentation by the hotel. The various facilities like Marriotts Hotels and Resorts, Courtyard by Marriott, renascence Hotels, Fairfield society and several others form the core bra nds that serve guest needs in the various target market segments consort to Marriott.com. existence part of the brand Marriotts Hotels and Resorts the Forest of Arden focuses on product line, unoccupied or group events.

Location domiciliate be a way to target a current market; this hotel is primed(p) meet 4 miles fromBirmingham Airport and International civilize institutionalise deep down halcyon access of the M6/M42 and M40 so a grand part of their target market is represented by business customers Considering the close proximity to the NEC, UKs largest exhibition centre, another target market is covered by clients, who come t o Birmingham for a specific event. As adver! tised on their website they target golf practitioners as well.(Marriot.com) selling mix in a hotel is an important figure to be considered by its management because they are crucial to the rapture of a customer. Place: As previously stated the localisation of function of just 4 miles from Birmingham Airport and International train station, within easy access of the M6/M42 and M40 is...If you want to get a adept essay, vow it on our website: BestEssayCheap.com

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