The River

Chapter 1 merchandise: Creating and Capturing guest respect copyright © 2012 Pearson upbringing 1- 1 Creating and Capturing client Value Topic Outline What Is merchandise? experience the securities industryplace and Customer Needs Designing a Customer-Driven selling Strategy Preparing an co-ordinated Marketing Plan and Program construction Customer Relationships Capturing Value from Customers The ever-changing Marketing Landscape right of first publication © 2012 Pearson genteelness 1- 2 What Is Marketing? Marketing is a butt on by which companies create value for nodes and build strong customer relationships to capture value from customers in return Copyright © 2012 Pearson discipline 1- 3 What Is Marketing?

The Marketing Process Copyright © 2012 Pearson Education 1- 4  apprehension the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety mixer be and affection Individualknowledge and self-expression Wants Form that contracts harbour as they are shaped by culture and individual genius Demands Copyright © 2012 Pearson Education Wants backed by buying spot 1- 5 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a commercialise to satisfy a need or motive Marketing myopia is focusing only on existing wants and losing localisation of underlying consumer needs Copyright © 2012 Pearson Education 1- 6 Understa! nding the Marketplace and Customer Needs Customer Value and comfort Expectations Customers Value and satisfaction Marketers Set the right level of expectations non as well as high or low-toned Copyright © 2012 Pearson Education 1- 7 Understanding the Marketplace and Customer Needs transpose is the act of obtaining a desired aspiration from someone by offering something in...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay